Electronic

The second part of the head hanging from the Internet, selling the meat of the software have ideals, but do not forget the reality, with the ideal may be a clear direction, but clearly at the reality in this direction in order to help you reach the ... ... " br> two to work, advance and retreat in the familiar business environment
Ding is a very realistic person.
came to Guangzhou, unaccompanied, this time chose to take a step back for Ding, we must first find a job first, to stabilize. One is called sybase of U.S. companies looking for someone who, by virtue of her years in software research, Ding successfully joined the database company. A year's time, in addition to use their expertise to debug installation database, the Ding in the company's gains are not large, but at least familiar with the environment in Guangzhou to solve the problem of the basic necessities. Thus, in May 1996, he switched to the Jetsgo's working. Jetsgo is a privately-run of the ISP (Internet service providers), where he opened a feijie BBS (electronic bulletin board), Guangzhou, the first development platform for Internet users with Ding began gathering on the network, which is the NetEase The predecessor of virtual communities.
working at this time of Jetsgo, Ding had a very full, he was the day to persuade the Guangzhou City bureau, and ask them to attach importance to building the Internet. In this company, in addition to investors, all of the technologies are responsible for Ding Lei. But when the profits of the Guangzhou bureau found that ISP, they also began to do ISP. Referee "part-time" do athletes, athletes, the days of the natural bad before, Ding seeing a little bit of profit Jetsgo been deprived of. Seeing "arms fail to beat the thigh," Ding also decided to take a step back and leave this up by hand to create a company, then founded his own Internet company. Hope in the idea of Internet users easier, Ding to his own Internet company named Netease. Later, Ding is also from the "Book of Changes" in the name of doing this is another explanation: "easy" in the "Book of Changes" is exhausting all means change. In fact, there is no fixed that said, nothing is "entering or rebate," Ding so-called "easy" actually is the "advance and retreat of the Road" means.
give up search engine, free e-mail system
With the development of Internet companies founded the idea, the company's name would also like to well, Ding went to Trade and Industry Bureau registration. Trade and Industry Bureau told Ding need two people able to open company, You Xiang Ding borrowed a friend's identity card. Prior to registration, thoughtful Ding and friends signed a contract, the contract provides that a friend should share the unconditional transfer to the Lei Ding, Ding Lei is the only of the investor because the investors.
1997 Nian 6 months, the company registered a good, Ding rented a small room, only about 8 square meters, plus he was a total of three individuals, conditions are very poor, there is no air-conditioning, the room very hot. Every night, 9 pm until all my colleagues to go home after the Ding to continue lying in front of the computer to work until two to three points, because every day thinking about work, more and more disgusted with his girlfriend.
because it had the previous experience of BBS Jetsgo, Ding Lei, Netease will soon set up out of BBS, a large number of Jetsgo BBS Netease BBS online friends have been attracted over. At this time, Ding found himself very hard on a company computer, there are 9 G, which they can add up the entire page Netease less than 1M, the remaining space in the how to use it? Ding and colleagues at the time, said: "9G hard drive wasted a great pity, or else we have to be a free personal home page bar!" So, NetEase launched the 20M of free personal home page service. Because it had the Netease BBS's popularity, coupled with Word of Mouth, in a very short period of time, there are 20000 people to apply for NetEase's free personal home pages. To know that the Chinese people have access to the Internet only 10 million people so much, and soon they were CNNIC NetEase websites as the best first.
1997 years of Chinese, when the Internet was still just a new thing, looking at profit model unclear circumstances, Ding decided to take a step back before the construction of website content, but will write the software and sell the software as the company's development priorities, so that to maintain the normal operation of the company. So, at that time would not have thought to use Ding popularity of their sites to seek profit model. The outset, Ding and his colleagues wrote a search engine, but it was more than 200 sites in China to develop a search engine, of no avail, so turned to the accumulation of the first pot of gold was for the Ding's "distributed free of charge e-mail system. "
NetEase began as software companies, not the Internet companies
Ding founded NetEase in before, we know that the U.S. has a very hot hotmail, will allow users on the Internet for free e-mail, but the At that time China did not.
Ding had wanted to buy the software hotmail, for which also took 50 million, but hotmail to open out a high price, Ding had to give up the idea of buying other people's products, so one go and partners struggle 7 months developed similar to hotmail "distributed free e-mail system\However, this software, there is no way Netease own use, first, because the bureau does not allow NetEase self-built system to operate independently; second, the hardware supporting needs of one million, Netease not take the money. Ding wanted to sell out the software, but who will buy one for someone else free products? Although, this message can attract popularity, but at that time the popularity does not mean that a clear profit model.
those days, Ding is like a mad rush to sell the same four, you know, Ding began to accumulate hard deposit of 500,000, and now the rest less than 2 million, if the software still has not sold do not go out, NetEase is difficult to sustain. At this time, luck helped Ding's busy.
"when the United States," Business Week "in November's cover story is hot hotmail how to do in the United States, the article published in the near future, the domestic media, on came Microsoft with 350 million U.S. dollars acquisition hotmail thing, this time my client had initially refused to take the initiative to call me in the beginning. "Ding recalls.
from December 1997 to February 1998, when the data communications as a branch of the Guangzhou Municipal Telecommunications Bureau, and Ding Lei Zhang Jingjun the Secretary talked about a whole two months, Telecommunications rejected and Netease co-operation, just want to buy. Finally the entire mail system sold for less than 20 million yuan, with the hardware and the database a total of less than 1 million, but also give away a 163.net this domain name. February 16, 1998, the domestic first full Chinese language interface for free e-mail system www.163.net officially operational. No one would have thought that the number of registered users Internet users per day in 2000 at the rate of increase, within a short span of six months up to 30 million users. In the face of the facts, the previous so that Ding met with rebuff many of the companies have to call Ding, including the famous 263, they are required to buy e-mail system; Ding Lei is not vague, open for 10 million dollars a set. In 1998 year, Ding Lei is the boss is also a salesman, to the end of the year when the company went so far as eight individuals have 5 million profit.
the third part of Fabric's strength, landing Nasdaq
any right to realize their ideals help things, even if do not like are not used to have to work hard to do , but also very much like the very habit of pretending to do ... ...
software front money, the portal back money-losing
1998 Nian destined to write the history of Internet development in China, a strong one pen, RichWin announced the largest acquisition of overseas Chinese Web company "SinaNet," and established portal, "Sina." Charles Zhang will be classified query search engine Sohu began with news and content channels, but also to the portal Snap. Portal to the United States is no stranger to the emergence and impact of the Ding has long had the idea of the portal NetEase made. So, when he wrote the software side while making money, when in September 1998, NetEase will be its home page into a web portal, enable netease.com (later changed to 163.com) domain name. Of course, this process is not Ding a racking our brains on the decision.
"But you need to know to do the portal is a very risky thing, because your income will become a source of revenue from software, advertising revenue, when very few companies are willing to do on the network ad. My colleagues fail to understand that they're crazy, so good to make money selling the software, if changed to the portal, your company will become a money eating monster. I say anyway, I decided to do, I said You should see the company's development in the next two or three years where, when a lot of people will access the Internet, the potential advertising value will be very great. "
Thus, in Ding's finalized, the venture capital in the absence of any intervention, Ding treat all his profits from selling the software were all thrown into the door construction. Until the end of 1999, floating in Guangzhou Ding Lei did not buy a car, nor buy a house, and colleagues to live in rented houses where 2,000 yuan a month. Because Ding issued to employees of NetEase are wages, then there is no listing of concept, and therefore only Ding Lei, Netease's shareholders of a natural person.
Later, when Ding was seen when the shares in the Netease surprised why he would hold so many shares of NetEase and can in no way affected by the board of directors. Because it was the dollar at the three major portals shopping safari, the Ding a start burning his or her own earned money. Since the "distributed free e-mail system," an instant hit, Hong Kong, as well as the risk of foreign investors lining up to negotiate with the William Ding, Ding want to vote the money. Until it earns is not enough Netease own time, Ding was appropriate to introduce a small part of the risk investment, but in no way a threat throughout the Ding at the stake on the right to speak.
this time, Sina, Sohu and Netease the three major portals Dingli situation began to take shape.
by retreating, "moved to the right" as the listing
1999 Nian 4 months, Ding Lei will be transferred to the headquarters of NetEase Beijing. From the bottom of their hearts, the Ding had been accustomed to living in Guangzhou, but the Internet was needed for development of various environmental point of view, NetEase Beijing's environment more suited to play the brand in China and eventually abroad NASDAQ. As NetEase's father, Ding know that their children should be at this time where the growth, therefore, Ding decided to Guangzhou "step back\
While in Guangzhou NetEase has been very famous, but came to totally unfamiliar in Beijing, Ding open up the situation as soon as possible. "A man came to Beijing afraid of anything, so many strange people, your company is not well known in Beijing, but not how much money to manage such a company, my first approach is to look for people, to find The most important person. I can help my people who sent for the financing, I will not finance, do not know every step of the financing, I have no experience. "
the most important to help finance people call Ding Hai-wen. Hai-wen was the U.S. investment bank Bear Stearns employees, graduated from the University of Arizona. The beginning, often to the Ding Hai-Wen calls, mainly talked about helping the Nasdaq-listed Netease things, one to two to go, Ding think this person is very finance experience, trusted people, it took 6 months time will be Hai-wen said the move, and will control the money, financing and all matters to her.
2000 year, NetEase Beijing's personal development from the initial 2 to 160 people, this time the one hand, Ding feel more and more in the management of struggling, he was well aware that technology on their own expertise, but not good at managing their own so as not to hinder the management of short-board the company's rapid development, he has to follow Bill? Gates give up the idea of CEO. On the other hand, a home-grown without any international manager of the Chinese Internet companies to the United States finance, is bound to ineffective, so take a step back to play a stroke "give way" is the most realistic option.
money is not afraid of being unable to recruit the right people, after some effort, in Ding sufficient "step backward\NetEase's management of the new board. There are a graduate of the University of Pennsylvania CEO Li Jinghui, in the UK STRATHCLYDE MBA from the University of the Mun-Lee Lin, vice president of the market in the United States University of Arizona, a master's degree in Computer Information Science, NetEase Chief Financial Officer Hai Wen, University of Arizona in the United States NetEase obtained a master's degree in industrial management, senior vice president and director of corporate development Kwan, in the American Express Company for many years to obtain a master's degree in Business Administration at Tamkang University, Taiwan, chief operating officer Su-Chen Chen. Of course, even if the shares of over 68% of the Ding also did not forget them placed in the management of a "confidant" - the pro-brother, Bo Ding served as vice president, to prepare for contingencies. A year later, when the new CEO Ding Lei Li Jinghui and time against each other, it is the younger brother to help turn the tide Ding Lei. Therefore, the Ding in the use of "advance and retreat of the Road\wrong.